The Art of the Swing – My New Book

 

The art of the swingI’m very excited that we are fast approaching the release of my new book The Art of the Swing. While I thoroughly enjoyed working on my previous three books, this one is very different in several ways.

First, while my earlier books focused on specific shot dynamics…putting, pitching and other parts of the short game, this one encompasses all of those PLUS covers one major factor that makes these things work…the sequence of the swing itself.

The other thing that’s important in this new book relates to technology. I really appreciate some of the benefits that technology has brought to the game of golf. Titanium, space age composite materials, graphite & steel derivative products and other interesting materials have all enabled good players to play better.

But, the technology I’m talking about here is different: the Internet, small HD digital cameras, super slo-mo techniques, visual overlays, Smartphones and a whole bunch of other technologies that I can’t hope to fully understand, but which are useful in both teaching and learning.

Take My Teaching Techniques to the Range

When Matt Rudy and I began talking about writing The Art of the Swing, we both realized that writing the book was not going to be the hard part. We also agreed that the concepts in the book could be demonstrated through sequenced photos, but even well-done photos might not quite convey the new ideas in an easy-to-understand form for the readers. Video was certainly the ‘a-ha’ solution, but do we put a CD-ROM or DVD in the book? Or, could we sell the book and separately price a DVD that you could purchase after reading the book? We kicked those ideas around and finally came up with a very unique solution…and, it’s another technology that is changing things in a big way: Microsoft Tag.

If you’ve ever seen a bar code on a can of soup in the supermarket, then you get the basic idea of what scanning these codes is all about. Computers at the check-out stand accept the bar code scan and interpret these codes and ring up a price. Microsoft Tags embedded on some of the book’s pages will allow you to scan the tag with your Smartphone and then you can play a video at home, at the office (don’t tell the boss!) or on the practice range right on the phone. These video instructions are part of the book’s price, so you don’t have to pay extra for the video tips!

We’ve shot over 25 short sequence videos in High Definition (HD), each about 90 seconds in length. The videos are hosted on the Internet and can be downloaded and played after you scan the Microsoft Tag on the page. We believe this is the first time this technique has been used in golf instruction book publishing, and we’re very excited about this “extra” benefit for my readers who are really serious about improving their golf games and increasing their fun on the golf course. If you’d like to see what one of these videos looks like, click on this video link and then let me know what you think.

We are set for a May 12, 2011 publishing date through my publisher Gotham Books, an imprint of the Penguin Group. The book will be available at your local bookstores, or you can pre-order on the various electronic book buying sites. A list of the online buying sites are shown below.

If you buy the book and use the videos, please don’t hesitate to give me your feedback on the website or on my Facebook page. And, if you see improvement in your golf game, then I’d like to share some of those stories with others as well.

Amazon | Barnes & Noble | Books a Million | IndieBound